| Title | HEIGHT CHART |
| Brand | YOUTH OFF THE STREETS |
| Product / Service | HOMELESS CHARITY |
| Category | C03. Small Scale Special Solutions |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising Agency: | JWT SYDNEY, AUSTRALIA |
| Name | Position |
|---|---|
| Angus Hennah | Executive Creative Director |
| Warren Marshall | Copywriter |
| Nima Idelkhani | Art Director |
| Penny Sarftai | Account Supervisor |
| Bill Mulcahy | Advertiser's Supervisor |
| Tara Broughton: Print Producer | Other Credits |
We took a height chart, a familiar visual device that represents growing up in the family home, and executed it on the streets. This highly visual campaign was strategically placed in 21 locations throughout Sydney’s CBD to communicate a very simple, yet powerful message – Australia’s youth shouldn’t have to grow up on the streets. To make it happen, we employed the services of a specialised media company. They arranged the necessary council permits and executed the campaign by using laser cut stencils and a chalk-based mixture, which gave the campaign a street life of one month.