Title | THE 250KM WAVE |
Brand | KYUSHU RAILWAY COMPANY |
Product / Service | KYUSHU BULLET TRAIN |
Category | C05. Stunts & Live Advertising |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Position |
---|---|
Yuya Furukawa | Executive Creative Director |
Atsushi Oogi | Creative Director |
Takuya Isojima/Hirokazu Ueda | Copywriter |
Atsushi Oogi/Urara Mano | Art Director |
Keisuke Kazui | Photographer |
Takafumi Nogami | Account Supervisor |
Yosuke Yamamoto/Hiroko Kaku | Advertiser's Supervisor |
Koichi Uchida/Akio Kamachi/Mari Shibata | Producer |
Kenichi Mizunoo | Account Manager |
Atsushi Oogi/Ryo Miura | Planner |
Strategist/Campaign Planner: Keiichi Higuchi | Other Credits |
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. We set out to expand this railroad news to create a massive 'festival' everyone could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and 'live' connection, which is , a 250km wave. We invited people to 'do the wave' alongside the tracks during the Shinkansen's test run, and held the 250km wave across Kyushu and filmed it. This wave, spanning 250km, is the world's longest.