Execution

Interactive screens were placed in IT Malls - the final location before consumers make a purchase decision. When consumers begin to interact with the interactive screen, the face of the consumer is detected by the screen, the robot is revealed and user is guided to configure their own Robot/PC. The user can then configure their own PC through selection of different recommendations from 3 famous IT Portals or they can customize their own robot/machine by choosing from different components. After the robot/configuration is confirmed, the user can proceed to the next step and an animation will be played to display the true power of CPU. The user can then key in their mobile phone number to receive the configuration by MMS and share the picture with friends through different channels The preferred store location was also sent through by MMS to the user so that they were directed to product purchase.