Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Best Use of Special Events And Stunt/Live Advertising
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
CLINIQUE SUPER FOOD SUPER SKIN
ESTEE LAUDER
CLINIQUE 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
SNOWGLOBE
CADBURY
DAIRY MILK 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND CARAT NEW ZEALAND Auckland NEW ZEALAND
DOING GOOD DEEDS FOR YOUR RICE SAPLINGS
SYNGENTA CROP PROTECTION
EFORIA 		BBDO BANGKOK THAILAND
GOLF ANYWHERE
THE HONGKONG & SHANHAI BANKING CORPORATION
FINANCIAL AND BANKING SERVICES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
SANTA CLAUS
ADITYA BIRLA
FINANCIAL SERVICES 		JWT Mumbai INDIA
CRAZY MANGO FUN
PARLE AGRO
FROOTI MANGO DRINK 		CREATIVELAND ASIA Mumbai INDIA
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE 		BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
SHOOT THE MUSIC
THAI ASIA PACIFIC BREWERY CO.
HEINEKEN 		JWT BANGKOK THAILAND
HEINEKEN FESTIVE CAMPAIGN 2010
APBS
HEINEKEN 		IRIS NATION Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
HUAXIA ANIMAL PROTECTION FOUNDATION 		DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
HOLOGRAM BURGER
KENTUCKY FRIED CHICKEN
KFC ROASTA BURGER PROMO 		GREY GROUP SINGAPORE SINGAPORE
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN) 		DENTSU Tokyo JAPAN

Gold Spike
BRINGING INTEREST TO A LOW-INTEREST CATEGORY
JOHNSON & JOHNSON VISION CARE
LAUNCH OF 'DEFINE' CONTACT LENSES 		UM Tokyo JAPAN UM Tokyo JAPAN
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO.
MOTOR INSURANCE 		LOWE Bangkok THAILAND
PINBALL SKATE PARK
FRUCOR BEVERAGES
MOUNTAIN DEW 		COLENSO BBDO Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
NIKE SHOUT
NIKE
NIKE BRAND 		OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE 		BEACON COMMUNICATIONS Tokyo JAPAN
PC MISSING
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
SMILE INDIA MOVEMENT
PROCTER AND GAMBLE
ORAL B 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
PANTENE 14 DAYS CHALLENGE
PROCTER & GAMBLE
PANTENE 		STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA
MAN SPACE
BERGER
PAVING PAINT 		LEO BURNETT Melbourne AUSTRALIA
COPS ON OATS
PEPSICO INDIA HOLDINGS
QUAKER OATS 		BBDO INDIA Gurgaon INDIA
GALAXY TAB TAXI
SAMSUNG ELECTRONICS
SAMSUNG GALAXY TAB 		CHEIL WORLDWIDE Seoul KOREA
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE RIGHT OF WAY EXPEDITION
SKODA INDIA
SKODA YETI 		MEDIACOM INDIA New Delhi INDIA MEDIACOM INDIA New Delhi INDIA
SMOOTH AS SILK
SUPOR
SOYBEAN MILK MAKER 		DRAFTFCB CHINA Shanghai CHINA
SOUNDWASH
LEVI STRAUSS
SQUARE CUT JEANS 		TBWA\HONG KONG HONG KONG
SPLICE RESCUE
UNILEVER
STREETS - SPLICE REAL FRUIT 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
STREET PLAYS A NEW FORM OF 'EDUTAINMENT'
HINDUSTAN UNILEVER
TOOTHPASTE 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER 		OGILVY SHANGHAI CHINA
MARRY ME MICROSOFT
MICROSOFT
VARIOUS SOFTWARE PRODUCTS 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY 		BBH Mumbai INDIA MINDSHARE Mumbai INDIA
A07 Best Use of Digital Media in Online Advertising
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING 		TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
MAKING TRACKS
TOURISM AUSTRALIA
AUSTRALIA 		DDB Sydney AUSTRALIA
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver
NEVER CHICKEN OUT
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
CONTENT MARKETING WITH YAHOO
STARHUB
CABLE TV 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
CANVAS 2 KICKASS
JUST CAR INSURANCE
CAR INSURANCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA STARCOM MELBOURNE AUSTRALIA
THE REAL (CRAZY) FOOTBALL FAN
BP CASTROL (THAILAND)
CASTROL 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
SELF DISCOVERY OF TRUTH
GENERAL MOTORS/CHEVROLET
CHEVROLET BRAND PERCEPTION 		STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP Shanghai CHINA
MAKE IT CHICKEN MCGRILL
MCDONALD'S RESTAURANT
CHICKEN MCGRILL 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL 		TBWA\HAKUHODO Tokyo JAPAN
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY
COCA-COLA 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
NOISE TO THE RESCUE
COCA-COLA (CHINA) COMPANY
COKE ZERO 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
SAUSAGE MANSION
CHAROEN POKPHAND FOODS PUBLIC COMPANY
CP SAUSAGE 		JWT BANGKOK THAILAND BRAND CONNECTIONS Bangkok THAILAND
SMALL HANDS, BIG IMAGINATIONS
LEGO
DUPLO 		INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
WINDOWS MEDIA PLAYER MUSIC VISUALIZER
LAND ROVER
FREELANDER 2 		Y&R PHILIPPINES Manila THE PHILIPPINES