Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Best Use of Special Events And Stunt/Live Advertising
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN) 		DENTSU Tokyo JAPAN

Gold Spike
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER 		OGILVY SHANGHAI CHINA
GALAXY TAB TAXI
SAMSUNG ELECTRONICS
SAMSUNG GALAXY TAB 		CHEIL WORLDWIDE Seoul KOREA
BEGGING GROOMS
AKSHARA WOMEN’S RESOURCE CENTRE
AKSHARA WOMEN’S RESOURCE CENTRE 		GREY WORLDWIDE INDIA Mumbai INDIA
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO.
MOTOR INSURANCE 		LOWE Bangkok THAILAND
BIG C FRESH
BIGC
BIGC SUPERMARKET 		LOWE Bangkok THAILAND
LAST LESSON
JING AN TRAFFIC POLICE AND TONG LIAN DRIVING SCHOOL
ANTI DRINK & DRIVE 		DRAFTFCB CHINA Shanghai CHINA
SMOOTH AS SILK
SUPOR
SOYBEAN MILK MAKER 		DRAFTFCB CHINA Shanghai CHINA
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
STOP THE SLAUGHTER
INTERNATIONAL FUND FOR ANIMAL WELFARE
ANTI-WHALING 		JWT Melbourne AUSTRALIA
BIG STAIN
PROCTER & GAMBLE
ARIEL 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA

Gold Spike
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
CRAZY MANGO FUN
PARLE AGRO
FROOTI MANGO DRINK 		CREATIVELAND ASIA Mumbai INDIA
SNOWGLOBE
CADBURY
DAIRY MILK 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND CARAT NEW ZEALAND Auckland NEW ZEALAND
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
HUAXIA ANIMAL PROTECTION FOUNDATION 		DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
PC MISSING
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE 		BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
SMILE INDIA MOVEMENT
PROCTER AND GAMBLE
ORAL B 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
THE RIGHT OF WAY EXPEDITION
SKODA INDIA
SKODA YETI 		MEDIACOM INDIA New Delhi INDIA MEDIACOM INDIA New Delhi INDIA
STREET PLAYS A NEW FORM OF 'EDUTAINMENT'
HINDUSTAN UNILEVER
TOOTHPASTE 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY 		BBH Mumbai INDIA MINDSHARE Mumbai INDIA
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
GOLF ANYWHERE
THE HONGKONG & SHANHAI BANKING CORPORATION
FINANCIAL AND BANKING SERVICES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
FIRST EVER LIVE CINEMA AD IN THAILAND
UNILEVER THAI TRADING
AXE 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
NIKE SHOUT
NIKE
NIKE BRAND 		OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
CLINIQUE SUPER FOOD SUPER SKIN
ESTEE LAUDER
CLINIQUE 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA
PINBALL SKATE PARK
FRUCOR BEVERAGES
MOUNTAIN DEW 		COLENSO BBDO Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
PANTENE 14 DAYS CHALLENGE
PROCTER & GAMBLE
PANTENE 		STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA
GET READING
TRUST & C
AUSTRALIAN GOVERNMENT PROJECT 		STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
BRINGING INTEREST TO A LOW-INTEREST CATEGORY
JOHNSON & JOHNSON VISION CARE
LAUNCH OF 'DEFINE' CONTACT LENSES 		UM Tokyo JAPAN UM Tokyo JAPAN
MARRY ME MICROSOFT
MICROSOFT
VARIOUS SOFTWARE PRODUCTS 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
SPLICE RESCUE
UNILEVER
STREETS - SPLICE REAL FRUIT 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
DRUNKEN DIRECTION SIGNS
FIRST FLOOR BAR & RESTAURANT
BAR AND RESTAURANT 		McCANN WORLDGROUP Mumbai INDIA UNIVERSAL McCANN New Delhi INDIA
HEINEKEN FESTIVE CAMPAIGN 2010
APBS
HEINEKEN 		IRIS NATION Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
A07 Best Use of Digital Media in Online Advertising
SLK MAGIC SKY CONTROL
MERCEDES-BENZ HONG KONG
MERCEDES-BENZ SLK-CLASS 		OGILVY HONG KONG HONG KONG
PEACE AVATAR PROJECT
NHN JAPAN
HANGAME 		DENTSU Tokyo JAPAN
FILL THE SKY IPHONE APP
OGILVY
OGILVY 		OGILVY BEIJING CHINA
WINDOWS MEDIA PLAYER MUSIC VISUALIZER
LAND ROVER
FREELANDER 2 		Y&R PHILIPPINES Manila THE PHILIPPINES
MAKING TRACKS
TOURISM AUSTRALIA
AUSTRALIA 		DDB Sydney AUSTRALIA
GANDHIJIFONT.COM
LEO BURNETT
GANDHIJI FONT 		LEO BURNETT INDIA Mumbai INDIA
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING 		TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL 		TBWA\HAKUHODO Tokyo JAPAN
SAUSAGE MANSION
CHAROEN POKPHAND FOODS PUBLIC COMPANY
CP SAUSAGE 		JWT BANGKOK THAILAND BRAND CONNECTIONS Bangkok THAILAND
SMALL HANDS, BIG IMAGINATIONS
LEGO
DUPLO 		INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
GET MORE VALUE
KIA MOTOR COMPANY AUSTRALIA
KIA CERATO HATCH 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
THE OPTIMA EXPERIENCE
KIA MOTOR COMPANY AUSTRALIA
KIA OPTIMA 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
ESTEE LAUDER'S MISSION KISS
ESTEE LAUDER
PURE COLOR LIPS 		M2M Hong Kong HONG KONG M2M Hong Kong HONG KONG
VISHAL SHEKHER WEBCERT
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
REVVING UP SALES FOR THE SMART CAR
MERCEDES-BENZ CHINA
SMART 		MEC CHINA Beijing CHINA MEC CHINA Beijing CHINA