Title Brand Product / Service Entrant Company Location Media Placement Location Award
B01 Corporate Information
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO
GRAIN, OILS AND FOODSTUFFS
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
ONE LAPTOP PER CHILD AUSTRALIA
TELSTRA
TELSTRA BRAND
OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
SOLES WITH SOULS
JK TYRE & INDUSTRIES
TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA

Gold Spike

UNLOCKING YOUR POTENTIAL
HSBC
BANKING
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
B02 Consumer Products
3 ROSES TEASES TASTE BUDS
HINDUSTAN UNILEVER
BROOKE BOND 3 ROSES
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A NEW KIND OF COMPANY CAR
MITSUBISHI MOTORS
I-MIEV
MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA

Gold Spike

CLINIQUE SUPER FOOD SUPER SKIN
ESTEE LAUDER
CLINIQUE
OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
COPS ON OATS
PEPSICO INDIA HOLDINGS
QUAKER OATS
BBDO INDIA Gurgaon INDIA
DELAY THE WORK DAY
361
SPORTSWEAR BRAND
OGILVY SHANGHAI CHINA
DIGITAL VOODOO
PEPSICO INDIA
7UP
BBDO INDIA Gurgaon INDIA
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS
LASS NATURAL COSMETICS
MUDRA COMMUNICATIONS Mumbai INDIA
DO THE WRITE THING
HANVON
TOUCHPAD
JWT BEIJING CHINA MAXUS CHINA Shanghai CHINA
Short List
ESTEE LAUDER'S MISSION KISS
ESTEE LAUDER
PURE COLOR LIPS
M2M Hong Kong HONG KONG M2M Hong Kong HONG KONG
EXTRA TIME
RECKITT BENCKISER (THAILAND)
DUREX PERFORMA CONDOMS
McCANN WORLDGROUP Bangkok THAILAND UM THAILAND Bangkok THAILAND
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO
DDB GROUP SINGAPORE SINGAPORE
FOLD AIDE BOX
BAJAJ ELECTRICALS
BAJAJ MAJESTY DX7 IRON
LEO BURNETT INDIA Mumbai INDIA
GET MORE VALUE
KIA MOTOR COMPANY AUSTRALIA
KIA CERATO HATCH
INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
HOM SONG
UNILEVER THAI TRADING
HOMECARE / DETERGENT
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
I.TVC
COLGATE PALMOLIVE
COLGATE PLAX MOUTH WASH
MEC Ho Chi Minh City VIETNAM MEC Ho Chi Minh City VIETNAM
JUICIEST NEWS IN TOWN
KENTUCKY FRIED CHICKEN MANAGEMENT
KFC ROASTA BURGER
MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
KICK ASS HALL
DIESEL JAPAN
DIESEL ’10FW BRAND CAMPAIGN
GREY TOKYO JAPAN
LITTLE WARRIORS MISSION
LIFEBUOY
SKIN CLEANSING
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
LOVE BOX FOR LOVERS
RECKITT BENCKISER HONG KONG
DUREX LOVE BOX
PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
LUX: MAKING OF A SUPERSTAR
HINDUSTAN UNILEVER
TOILET SOAPS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
LYNX LODGE
UNILEVER
LYNX
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
MALAYSIAN DADS GET DUNKED
KRAFT MALAYSIA
OREO
MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
MAN CAVE
KIA MOTORS AUSTRALIA
KIA SPORTAGE
INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
MARRY ME MICROSOFT
MICROSOFT
VARIOUS SOFTWARE PRODUCTS
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
MONTH OF MANTIME
YUM!
KFC - DOUBLE DOWN
MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
PAINTING THE TOWN
DULUX
PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
REXONA POLICE
UNILEVER HK
REXONA DEODORANT
PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
ROMANCING YOUR MAN
WIPRO UNZA
SUMBER AYU FEMININE HYGIENE WASH
IGNITE Kuala Lumpur MALAYSIA CARAT MALAYSIA Kuala Lumpur MALAYSIA
SCIROCCO CUP
VOLKSWAGEN
SCIROCCO
OGILVY BEIJING CHINA
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
SHOWER TO SHOWER
JOHNSON & JOHNSON
SHOWER TO SHOWER BODY WASH
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
SPLICE RESCUE
UNILEVER
STREETS - SPLICE REAL FRUIT
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
STOP PMS (PRICKLY MEN’S STUBBLE)
PROCTER & GAMBLE
GILLETTE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER
OGILVY SHANGHAI CHINA
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Silver
TEAR CAMPAIGN
JOHNSON & JOHNSON
NICORETTE 16 HOUR PATCH
BBDO PROXIMITY SINGAPORE SINGAPORE OMD Sydney AUSTRALIA
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
THE GURU
PIZZA HUT SINGAPORE
PIZZA HUT CHEESY 7 PIZZA
MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE MARS PLAY CHALLENGE
MARS AUSTRALIA
MARS CHOCOLATE
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
THE OPTIMA EXPERIENCE
KIA MOTOR COMPANY AUSTRALIA
KIA OPTIMA
INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA