Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Best Use of Digital Media in Online Advertising
REVVING UP SALES FOR THE SMART CAR
MERCEDES-BENZ CHINA
SMART 		MEC CHINA Beijing CHINA MEC CHINA Beijing CHINA
SAUSAGE MANSION
CHAROEN POKPHAND FOODS PUBLIC COMPANY
CP SAUSAGE 		JWT BANGKOK THAILAND BRAND CONNECTIONS Bangkok THAILAND
SELF DISCOVERY OF TRUTH
GENERAL MOTORS/CHEVROLET
CHEVROLET BRAND PERCEPTION 		STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP Shanghai CHINA
SLK MAGIC SKY CONTROL
MERCEDES-BENZ HONG KONG
MERCEDES-BENZ SLK-CLASS 		OGILVY HONG KONG HONG KONG
SMALL HANDS, BIG IMAGINATIONS
LEGO
DUPLO 		INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL 		TBWA\HAKUHODO Tokyo JAPAN
THE OPTIMA EXPERIENCE
KIA MOTOR COMPANY AUSTRALIA
KIA OPTIMA 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
THE REAL (CRAZY) FOOTBALL FAN
BP CASTROL (THAILAND)
CASTROL 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
TRAVEL COMPANION
VISA
VISA CREDIT CARDS 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
UNLEARNING TO EDUCATE
PROCTER & GAMBLE
SHIHSKA - A CSR INITIATIVE 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Silver
VISHAL SHEKHER WEBCERT
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
WHISPER'S DESIGN YOUR PAJAMA CONTEST
PROCTER & GAMBLE (GUANGZHOU)
WHISPER SANITARY NAPKINS 		STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
WINDOWS MEDIA PLAYER MUSIC VISUALIZER
LAND ROVER
FREELANDER 2 		Y&R PHILIPPINES Manila THE PHILIPPINES
WYETH GOLD DIY FLASHCARD
PFIZER NUTRITION
WYETH GOLD 		OMNICOM MEDIA GROUP Hong Kong HONG KONG OMD HONG KONG HONG KONG
WYETH GOLD TRUTH & DARE
PFIZER NUTRITION
INFANT FORMULA MILK 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
A08 Best Use of Social Media Marketing
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING 		NAKED COMMUNICATIONS Sydney AUSTRALIA

Gold Spike
ANALYTICS WITHOUT THE ANALYTICS
IBM
IBM 		OGILVY BEIJING CHINA
BABIES-ON-THE-GO
KIMBERLY-CLARK HONG KONG
HUGGIES DIAPERS 		OGILVY & MATHER Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
BRINGING 'SALT' MOVIE TO LIFE
SONY PICTURES JAPAN
"SALT" MOVIE RELEASE 		UM Tokyo JAPAN UM Tokyo JAPAN
CATS ON FACEBOOK
CAT SOCIETY (HONG KONG)
ADOPTION SERVICE 		LEO BURNETT Hong Kong HONG KONG
Short List
DELAY THE WORK DAY
361
SPORTSWEAR BRAND 		OGILVY SHANGHAI CHINA
Bronze
EMOBOT
SINGAPORE HEALTH PROMOTION BOARD
MENTAL WELLNESS 		OGILVY SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
FIRE IN THE BELLY
MCDONALD'S RESTAURANT
CHILI CHICKEN MCGRILL 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO 		DDB GROUP SINGAPORE SINGAPORE
IDEA COMPETITION
NOKIA
NOKIA APPS 		CARAT Hong Kong HONG KONG CARAT Hong Kong HONG KONG
INTELLIGENCE THAT WINS WARS
ACTIVISION
CALL OF DUTY BLACK OPS 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
Short List
INVIGORATING A MOVIE FRANCHISE
SONY PICTURES JAPAN
RESIDENT EVIL AFTERLIFE (BIOHAZARD) MOVIE 		UM Tokyo JAPAN UM Tokyo JAPAN
LET YOUR EYES TALK
BAUSCH & LOMB EYECARE
BAUSCH + LOMB - CONTACT LENSES 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
MINI AT LARGE
MINI
MINI COUNTRYMAN 		ARACHNID Petaling Jaya MALAYSIA
NIKEID FRIEND STUDIO
NIKE JAPAN CORP.
NIKEID 		BASCULE Tokyo JAPAN
NOKIA INDIAFEST
NOKIA INDIA
NOKIA CELLULAR PHONES 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
NOWTV ATM 101
PCCW
NOW BROADBAND TV 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
OLAYMEN PEAK PERFORMER CLUB
PROCTER & GAMBLE (GUANGZHOU)
OLAY MEN SKIN CARE 		STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO
GRAIN, OILS AND FOODSTUFFS 		MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
LEVI'S CURVE ID JEANS 		COLENSO BBDO Auckland NEW ZEALAND
Bronze
REXONA POLICE
UNILEVER HK
REXONA DEODORANT 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
SHARE THE JOY!
YILI
FRUITY CHUNK YOGURT 		RENREN.COM Beijing CHINA
SHOOTTER
KOSE CORPORATION
ADIDAS SKIN PROTECTION 		ARMZ Tokyo JAPAN
THE GURU
PIZZA HUT SINGAPORE
PIZZA HUT CHEESY 7 PIZZA 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE JOB FOR ANYONE CHALLENGE
THE GMP GROUP
RECRUITMENT 		UM Singapore SINGAPORE UM Singapore SINGAPORE
THE MOST LIKED PROVISION SHOP
ZHA HUO DIAN
RETAIL 		JWT/XM SINGAPORE SINGAPORE
THE PROMISE
PAYPAL
PAYPAL 		THE SECRET LITTLE AGENCY Singapore SINGAPORE
THINK TANK
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
ZESPRI VITAL CITY COMPETITION
ZESPRI INTERNATIONAL (ASIA) LIMITED
ZESPRI KIWIS 		STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI
B01 Corporate Information
ANALYTICS WITHOUT THE ANALYTICS
IBM
IBM 		OGILVY BEIJING CHINA
Bronze
CRICKET CAMPAIGN
VASELINE
VASELINE PETROLEUM JELLY 		BBH Mumbai INDIA MINDSHARE Mumbai INDIA
IRS CALLERS
ENIL
RADIO MIRCHI 		McCANN WORLDGROUP Mumbai INDIA
JOLLITOWN TV SERIES
JOLLIBEE FOODS CORPORATION
JOLLITOWN 		McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES UM Makati City THE PHILIPPINES
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA 		McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Short List