Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Best Use of Special Events And Stunt/Live Advertising
DOING GOOD DEEDS FOR YOUR RICE SAPLINGS
SYNGENTA CROP PROTECTION
EFORIA 		BBDO BANGKOK THAILAND
DRUNKEN DIRECTION SIGNS
FIRST FLOOR BAR & RESTAURANT
BAR AND RESTAURANT 		McCANN WORLDGROUP Mumbai INDIA UNIVERSAL McCANN New Delhi INDIA
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
FASTERTAINMENT
SYNMUNGKONG INSURANCE PUBLIC CO.
MOTOR INSURANCE 		LOWE Bangkok THAILAND
FIRST EVER LIVE CINEMA AD IN THAILAND
UNILEVER THAI TRADING
AXE 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
GALAXY TAB TAXI
SAMSUNG ELECTRONICS
SAMSUNG GALAXY TAB 		CHEIL WORLDWIDE Seoul KOREA
GET READING
TRUST & C
AUSTRALIAN GOVERNMENT PROJECT 		STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
GOLF ANYWHERE
THE HONGKONG & SHANHAI BANKING CORPORATION
FINANCIAL AND BANKING SERVICES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
HEINEKEN FESTIVE CAMPAIGN 2010
APBS
HEINEKEN 		IRIS NATION Singapore SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
HOLOGRAM BURGER
KENTUCKY FRIED CHICKEN
KFC ROASTA BURGER PROMO 		GREY GROUP SINGAPORE SINGAPORE
LAST LESSON
JING AN TRAFFIC POLICE AND TONG LIAN DRIVING SCHOOL
ANTI DRINK & DRIVE 		DRAFTFCB CHINA Shanghai CHINA
MAN SPACE
BERGER
PAVING PAINT 		LEO BURNETT Melbourne AUSTRALIA
MARRY ME MICROSOFT
MICROSOFT
VARIOUS SOFTWARE PRODUCTS 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
NIKE SHOUT
NIKE
NIKE BRAND 		OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
PANTENE 14 DAYS CHALLENGE
PROCTER & GAMBLE
PANTENE 		STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA STARCOM MEDIAVEST GROUP Kuala Lumpur MALAYSIA
PC MISSING
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
PINBALL SKATE PARK
FRUCOR BEVERAGES
MOUNTAIN DEW 		COLENSO BBDO Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE 		BEACON COMMUNICATIONS Tokyo JAPAN
SANTA CLAUS
ADITYA BIRLA
FINANCIAL SERVICES 		JWT Mumbai INDIA
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE 		BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
SHOOT THE MUSIC
THAI ASIA PACIFIC BREWERY CO.
HEINEKEN 		JWT BANGKOK THAILAND
SMILE INDIA MOVEMENT
PROCTER AND GAMBLE
ORAL B 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
SMOOTH AS SILK
SUPOR
SOYBEAN MILK MAKER 		DRAFTFCB CHINA Shanghai CHINA
SNOWGLOBE
CADBURY
DAIRY MILK 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND CARAT NEW ZEALAND Auckland NEW ZEALAND
SOUNDWASH
LEVI STRAUSS
SQUARE CUT JEANS 		TBWA\HONG KONG HONG KONG
SPLICE RESCUE
UNILEVER
STREETS - SPLICE REAL FRUIT 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
HUAXIA ANIMAL PROTECTION FOUNDATION 		DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
STOP THE SLAUGHTER
INTERNATIONAL FUND FOR ANIMAL WELFARE
ANTI-WHALING 		JWT Melbourne AUSTRALIA
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER 		OGILVY SHANGHAI CHINA
STREET PLAYS A NEW FORM OF 'EDUTAINMENT'
HINDUSTAN UNILEVER
TOOTHPASTE 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN) 		DENTSU Tokyo JAPAN

Gold Spike
THE RIGHT OF WAY EXPEDITION
SKODA INDIA
SKODA YETI 		MEDIACOM INDIA New Delhi INDIA MEDIACOM INDIA New Delhi INDIA
TIMESHIFT
BHARTI AIRTEL
AIRTEL IPTV 		JWT Mumbai INDIA
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
A07 Best Use of Digital Media in Online Advertising
CANVAS 2 KICKASS
JUST CAR INSURANCE
CAR INSURANCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA STARCOM MELBOURNE AUSTRALIA
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY
COCA-COLA 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
CONTENT MARKETING WITH YAHOO
STARHUB
CABLE TV 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
ESTEE LAUDER'S MISSION KISS
ESTEE LAUDER
PURE COLOR LIPS 		M2M Hong Kong HONG KONG M2M Hong Kong HONG KONG
FILL THE SKY IPHONE APP
OGILVY
OGILVY 		OGILVY BEIJING CHINA
GANDHIJIFONT.COM
LEO BURNETT
GANDHIJI FONT 		LEO BURNETT INDIA Mumbai INDIA
GET MORE VALUE
KIA MOTOR COMPANY AUSTRALIA
KIA CERATO HATCH 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
HENNESSY MIX
MOET HENNESSY DIAGEO HONG KONG
HENNESSY V.S.O.P 		ZENITHOPTIMEDIA ASIA PACIFIC Hong Kong HONG KONG ZENITHOPTIMEDIA ASIA PACIFIC Hong Kong HONG KONG
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING 		TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
MAKE IT CHICKEN MCGRILL
MCDONALD'S RESTAURANT
CHICKEN MCGRILL 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver
MAKING TRACKS
TOURISM AUSTRALIA
AUSTRALIA 		DDB Sydney AUSTRALIA
NEVER CHICKEN OUT
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
NOISE TO THE RESCUE
COCA-COLA (CHINA) COMPANY
COKE ZERO 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
PEACE AVATAR PROJECT
NHN JAPAN
HANGAME 		DENTSU Tokyo JAPAN