Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B05 Public Service, Charity & Fund Raising
CHOPSTICKS,NOT CHOP-TREES
CHINA ENVIRONMENTAL PROTECTION FOUNDATION
CHINA ENVIRONMENTAL PROTECTION FOUNDATION 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
HUAXIA ANIMAL PROTECTION FOUNDATION 		DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
FATHER AND SON
JOHNSON & JOHNSON
NICORETTE 		BBDO INDIA Mumbai INDIA
VOLUNTEER INFORMATION PROJECT
VOLUNTEER WORKERS
VOLUNTEER INFORMATION - JAPAN EARTHQUAKE 		JAPAN VOLUNTEER INFORMATION STATION Tokyo JAPAN
Bronze
HEALTHY TOGETHER CAMPAIGN
HEALTH PROMOTION BOARD
NATIONAL HEALTHY LIFESTYLE CAMPAIGN 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
DRUNK TRAFFIC LIGHT
TOYOTA MOTOR PHILS CORP.
ANTI DRINK DRIVING CSR 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
C01 Integrated Media Campaign
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER 		OGILVY SHANGHAI CHINA
UNBEATABLE BRANDED DRAMA
UNILEVER
SHAMPOO 		PHD Shanghai CHINA PHD Shanghai CHINA
FROM SEED TO SUPPLEMENT
AMWAY
NUTRILITE NUTRITION SUPPLEMENTS 		OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
PAINTING THE TOWN
DULUX
PAINT 		MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
Short List
CHOOSE ART
DELL
XPS DESIGN STUDIO 		MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
MONTH OF MANTIME
YUM!
KFC - DOUBLE DOWN 		MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
SOUNDWASH
LEVI STRAUSS
SQUARE CUT JEANS 		TBWA\HONG KONG HONG KONG
THE HOUSE OF DANCING WATER
MELCO-CROWN ENTERTAINMENT
CITY OF DREAMS 		OMNICOM MEDIA GROUP Hong Kong HONG KONG PHD HONG KONG HONG KONG
NOKIA INDIAFEST
NOKIA INDIA
NOKIA CELLULAR PHONES 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
HOW OREO BONDED WITH MALAYSIAN DADS
KRAFT MALAYSIA
OREO 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
LYNX LODGE
UNILEVER
LYNX 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
THE QR-CODE SCALP
CLEAR SHAMPOO
SHAMPOO 		LOWE Bangkok THAILAND
CLINIQUE SUPER FOOD SUPER SKIN
ESTEE LAUDER
CLINIQUE 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
ONE LAPTOP PER CHILD AUSTRALIA
TELSTRA
TELSTRA BRAND 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
BIG STAIN
PROCTER & GAMBLE
ARIEL 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
I'M AN ITER
IBM
IBM 		OGILVY BEIJING CHINA
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE 		NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Bronze
GOLF ANYWHERE
THE HONGKONG & SHANHAI BANKING CORPORATION
FINANCIAL AND BANKING SERVICES 		JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE RIGHT OF WAY EXPEDITION
SKODA INDIA
SKODA YETI 		MEDIACOM INDIA New Delhi INDIA MEDIACOM INDIA New Delhi INDIA
GIFTCAR CAMPAIGN
HYUNDAI MOTORS GROUP
CORPORATE IMAGE 		INNOCEAN WORLDWIDE Seoul KOREA
ARIEL ARTIST SQUARE
PROCTER & GAMBLE (GUANGZHOU)
ARIEL 		STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
34TH MILO MARATHON
NESTLÉ PHILIPPINES
MILO CHOCO POWDERED DRINK 		ZENITHOPTIMEDIA Makati THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
THAT CALLS FOR A CARLSBERG
CARLSBERG SINGAPORE
CARLSBERG BRAND 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
AHHHMAZING RINSE CAMPAIGN
JOHNSON & JOHNSON
LISTERINE 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
MAKE IT CHICKEN MCGRILL
MCDONALD'S RESTAURANT
CHICKEN MCGRILL 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
SENTOSA SPOOKTACULAR 2010
SENTOSA DEVELOPMENT CORPORATION
EVENT/ENTERTAINMENT 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE 		BEACON COMMUNICATIONS Tokyo JAPAN
CYBER CRIMINAL N
SYMANTEC JAPAN
NORTON 		BEACON COMMUNICATIONS Tokyo JAPAN
LITTLE WARRIORS MISSION
LIFEBUOY
SKIN CLEANSING 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
3 ROSES TEASES TASTE BUDS
HINDUSTAN UNILEVER
BROOKE BOND 3 ROSES 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
LUX: MAKING OF A SUPERSTAR
HINDUSTAN UNILEVER
TOILET SOAPS 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
REXONA POLICE
UNILEVER HK
REXONA DEODORANT 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
Short List
LIFESTYLE GROCERY SHOPPING
THE DAIRY FARM COMPANY
MARKET PLACE BY JASONS 		UM Hong Kong HONG KONG UM Hong Kong HONG KONG
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE 		BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA

Gold Spike
WARNIE CHICKEN BITES
MCDONALD'S
SUMMER CHICKEN RANGE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
HEALTHY TOGETHER CAMPAIGN
HEALTH PROMOTION BOARD
NATIONAL HEALTHY LIFESTYLE CAMPAIGN 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
PLEASE DO TOUCH
HEINEKEN, ASIA PACIFIC BREWERIES
ALCOHOLIC BEVERAGES 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
JUICIEST NEWS IN TOWN
KENTUCKY FRIED CHICKEN MANAGEMENT
KFC ROASTA BURGER 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE GURU
PIZZA HUT SINGAPORE
PIZZA HUT CHEESY 7 PIZZA 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
SHARE THE JOY
CADBURY
DAIRY MILK 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND CARAT NEW ZEALAND Auckland NEW ZEALAND
GET MORE VALUE
KIA MOTOR COMPANY AUSTRALIA
KIA CERATO HATCH 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
MAN CAVE
KIA MOTORS AUSTRALIA
KIA SPORTAGE 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA