FASTERTAINMENT

TitleFASTERTAINMENT
BrandSYNMUNGKONG INSURANCE PUBLIC CO.
Product / ServiceMOTOR INSURANCE
CategoryB03. Consumer Services
EntrantLOWE Bangkok, THAILAND
Entrant Company:LOWE Bangkok, THAILAND
Advertising Agency:LOWE Bangkok, THAILAND

Credits

Name Company Position
POM CHAIYAPORN LOWE CCO
Piya Churarakpong LOWE ECD
Porakit Tanwattana LOWE Creative Director
Chalit Manuyakorn LOWE Creative Director
Thanachai Shavitranuruk LOWE Copywriter
Thanavate Siriwattanagul LOWE Copywriter
Prasit Vitayasamrit LOWE Art Director
Chudthai Khumpong LOWE Producer
Ladarat Charoenpinijkarn LOWE Account Supervisor
Supinyo Maneerat LOWE Advertiser's Supervisor
Chidlada Gabites LOWE Account Manager
Boonchai Suksuriyayothin LOWE Planner
Duangkamol Wongpratoom NUMBER SEVEN CO. Producer
Sittisiri Mongkolsiri NUMBER SEVEN CO. Director
Anurak Jungsunjai NUMBER SEVEN CO. Director
Poo-Rich Timpatoom NUMBER SEVEN CO. Cinematographer
Paveena Thongprasong NUMBER SEVEN CO. Editor
Kittidhumi Chukitpongsapak - Editor

Results and Effectiveness

Over 1000 drivers directly engaged with Fastertainment Over 20,000 bystanders engaged News coverage reaches 10 million 25% spike in new application traffic at SMK call center

Creative Execution

The FASTERTAINMENT Team, which accompanies the SMK agent to the accident site, to engage with and “entertain” the waiting party (and bystanders) with a hilarious Chinese or Thai Opera while promoting the “SMK is faster” message.

Insights, Strategy and the Idea

background SMK car insurance is known for its speedy response. In Thailand, after a car accident, both parties call and wait for their insurance agents to arrive. Speed matters. insight People want to switch their brands when they find their insurance agent comes slower than the one called by the other party. But they are in a no-media zone as they are in the middle of a street. challenge Be the media, and seize a golden conversion opportunity.