| Title | SMOOTH AS SILK |
| Brand | SUPOR |
| Product / Service | SOYBEAN MILK MAKER |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | DRAFTFCB CHINA Shanghai, CHINA |
| Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
| Advertising Agency: | DRAFTFCB CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Eddie Wong | DRAFTFCB | National Executive Creative Director |
| Leo Lee | DRAFTFCB | Creative Director |
| Marc Wang | DRAFTFCB | Creative Director |
| Cecily Yao | DRAFTFCB | CopyWriter |
| Haibo Huang | DRAFTFCB | Art Director |
| Gary Li | DRAFTFCB | Art Director |
| Bill Bu | DRAFTFCB | Art Director |
| Robin Chen | DRAFTFCB | Head of TV Production |
| Fiona Fang | Group Account Director |
Not as dramatic as the magical performances, however a rise in sales of 15% is really a magical number for the highly competitive category. So the magical performances will continue to take place in more places.
Outside major electrical stores and shopping malls in Shanghai, Supor’s resident magician magically shows consumers that Supor soybean milk maker produces soybean milk that’s smooth as silk.
Let potential consumers experience the silky smooth taste so as to encourage purchase intent.