TOUCH KOREA

TitleTOUCH KOREA
BrandKOREA TOURISM ORGANIZATION
Product / ServiceTOUCH KOREA
EntrantHS AD Seoul, KOREA
Entrant Company:HS AD Seoul, KOREA
Advertising Agency:HS AD Seoul, KOREA

Credits

Name Company Position
Hynu jong Lee HS Ad CCO
Bo Hyun Hwang HS Ad ECD
Jung Han Park HS Ad CD
Yongjun Jung HS Ad CW
Yunkyung Na HS Ad CW
Sung min Jang HS Ad AD
Keun young Leem HS Ad AD

The Campaign

This campaign was planned to interact with "Norimadang" website. For this reason, there's subtitle "For more stories, Touch Korea at www.ibuzzkorea.com" end of CF to provide more information of Korea. Usage of various stories of Korean attraction and culture by storytelling

Success of the Campaign

TBD ( Touch Korea campaign keeps going on until the end of this year. )

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

- To develop unknown and interesting stories of Korea and use these stories as a TVC story. - To inspire viewers involved and make them feel like their own stroies.