Title | WRAPPED CAMPAIGN |
Brand | PT REKSO NASIONAL FOOD |
Product / Service | MCDONALD'S |
Entrant | LEO BURNETT KREASINDO Jakarta, INDONESIA |
Entrant Company: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
Advertising Agency: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Brian Charles Capel | Leo Burnett Kreasindo | Executive Creative Director |
Glenn Alexander | Ex. Leo Burnett Kreasindo | Creative Director |
Leonardus Bramantya | Leo Burnett Kreasindo | Creative Director |
Yogi Pasca Pradana | Leo Burnett Kreasindo | Art Director |
Renaldy Arief | Leo Burnett Kreasindo | Copywriter |
Budiarto | Leo Burnett Kreasindo | Executive Producer |
Eva Ayu Karina | Leo Burnett Kreasindo | Producer |
Edwina | Leo Burnett Kreasindo | Account Director |
Maria Rachmawati | Ex. Leo Burnett Kreasindo | Account Executive |
Create a campaign for the month of Ramadhan that demonstrates cultural understanding and to bridge the relationship gap between McDonald’s which is still seen as a foreign brand with our Muslim customers.
This campaign functions as a corporate campaign in Indonesia to bridge the gap between Muslims and an foreign brand like McDonald’s. And the month of Ramadhan is the perfect way to start the conversation and to be part of their lives. The business results will be seen throughout the year till the next Ramadhan.
Food commercials were aired before Ramadhan began, and during the fast, the exact commercials were re-run, this time wrapped in McDonald’s wrappers to avoid craving. In-store, the menu board, when people broke fast, the images of food were unwrapped. The McDonald’s iconic pylon was wrapped during fasting hours to get attention from passerbys.