The Campaign

Ezaki Glico’s Cheeza is a bite-size snack filled with crispy grilled cheesy flavor that goes great with wine.We aim to make effective media presentations and spread the message that "cheese goes great with wine"

Success of the Campaign

Media Expenses:Publicity Worth JPY 83 Million.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

The idea is to collaborate with the popular wine comic “The Drops of God”(Kami-no-Shizuku).　Our interactive quest for 3 wines to complement 3 Cheezas is a multimedia promotion traveling from a comic magazine to the web, a PR event and back again to the comic magazine. ※"The Drops of God" has become a popular comic for its original visual presentation of wines and has achieved sales of over 3.5 million copies. The series has plenty of support from people in the wine industry (in addition to of course wine lovers) for being packed with accurate information about wine. The appeal of "The Drops of God" transcends national borders, contributing to an unprecedented wine boom in South Korea.