Title | STRANGEST BEER CULTURE |
Brand | TSINGTAO |
Product / Service | TSINGTAO BEER |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising Agency: | OGILVY SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Kevin Lee | Ogilvy Shanghai | Executive Creative Director |
Kelvin Leong/Adams Fan/Cindy Shen/Chookian Khoo | Ogilvy Shanghai | Creative Director |
Kevin Lee/Zhang Lei//Kelvin Leong/Ellie See/Xiao Kun/Chookian Khoo/Tianli Liu | Ogilvy Shanghai | Art Director |
Ryan Falch/Adams Fan/Tino Liu/Cindy Shen/Pickle Guo | Ogilvy Shanghai | Copywriter |
Zhang Lei//Ellie See/Tianli Liu/Kevin Lee | Ogilvy Shanghai | Designer |
Kevin Lee/Zhang Lei/Ellie See | Ogilvy Shanghai | Typographer |
Aywei Wong/Weisian Lee/XiaoLong Wu | Ogilvy Shanghai | Agency producer |
Sparkle Film | Sparkle Film | Production House |
Lai He | Film Director | |
XiaoLin Zhao | Sparkle Film | Production House Producer |
Attic Post | Attic Post | Post Production House |
ChyeYee Chow | Attic Post | Post Producer |
Wang Fang/Aaron Jia/Wu Wen Nan | Editor | |
Jeep Chow | Motion Graphics | |
Liu Yong | DOP/Camera man | |
Hush Studios, Shanghai | Hush Studios, Shanghai | Sound Studio |
Lydia Liu | Ogilvy Shanghai | Print producer |
Twelve Tang | Ogilvy Shanghai | Account supervisor |
The 2010 World Expo in Shanghai was visited by over 73 million people, included 246 participants and spanned 184 days. As the #1 beer in China, Tsingtao needed to represent the nation during this once in a lifetime event.
Over 73 million people visited the Shanghai World Expo in 2010 and millions of them toasted, drank and enjoyed the #1 in China. They also experienced something they would not be able to anywhere else in the world.
China does not have a recognizable beer culture, so we gathered and owned all the unique drinking rituals and etiquettes from every region. Then we introduced China's beer culture to millions of foreigners at the 2010 World Expo and let them experience it firsthand.