Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Consumer Electronics
ELEPHANT
LAMPTAN LIGHTING / LIGHTING RETAILER
OGILVY & MATHER THAILAND Bangkok THAILAND MUM FILMS Bangkok THAILAND
A01 Food Products
TINAPAY
A. TUNG CHINGCO MANUFACTURING CORP. / LIGO MEATLOAF
CAMPAIGNS & GREY Makati City THE PHILIPPINES ARKEO FILMS Makati City THE PHILIPPINES
LOLO
A. TUNG CHINGCO MANUFACTURING CORP. / LIGO SARDINES
CAMPAIGNS & GREY Makati City THE PHILIPPINES ARKEO FILMS Makati City THE PHILIPPINES
LOTTO
A. TUNG CHINGCO MANUFACTURING CORP. / LIGO SARDINES
CAMPAIGNS & GREY Makati City THE PHILIPPINES ARKEO FILMS Makati City THE PHILIPPINES
LUTONG BAHAY
A. TUNG CHINGCO MANUFACTURING CORP. / LIGO SARDINES
CAMPAIGNS & GREY Makati City THE PHILIPPINES ARKEO FILMS Makati City THE PHILIPPINES
A10 Sports, Entertainment, Travel & Leisure
LUCKY DOG
NEW ZEALAND LOTTERIES / LOTTO
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Bronze Spike
B01 Internet Film
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SOUTH AFRICA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
A12 Financial Products & Services
WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
B01 Internet Film
ITCHERCISE 1
SANJIU MEDICINE / MEDICINE
JWT SHANGHAI CHINA A NEW LIFE FILMS Shanghai CHINA
ITCHERCISE 2
SANJIU MEDICINE / MEDICINE
JWT SHANGHAI CHINA A NEW LIFE FILMS Shanghai CHINA
A06 Clothing, Footwear & Accessories
VAN HEUSEN PERFORMA
GAZAL / MEN'S APPAREL
BASHFUL Sydney AUSTRALIA COLLIDER Sydney AUSTRALIA
A01 Food Products
LOVE STORY
PERFETTI VAN MELLE, CHINA / MENTOS CHEWING GUM
BBH CHINA Shanghai CHINA PHENOMENA Bangkok / CHAMNI'S EYE Bangkok THAILAND
Short List
A04 Consumer Electronics
END OF THE WORLD
LG ELECTRONICS ASIA / MOBILE
Y&R Singapore SINGAPORE PRODIGY Sydney / APPLEBOX ASIA Bangkok AUSTRALIA / THAILAND
SLEEP
LG ELECTRONICS ASIA / MOBILE
Y&R Singapore SINGAPORE PRODIGY Sydney / APPLEBOX ASIA Bangkok AUSTRALIA / THAILAND
B01 Internet Film
XYLOPHONE
NTT DOCOMO / MOBILE PHONE
DRILL Tokyo / DENTSU Tokyo JAPAN ENGINE PLUS Tokyo / DRAWING AND MANUAL Tokyo JAPAN
Bronze Spike
A14 Commercial Public Services
LANGUAGE
IDEA CELLULAR / MOBILE TELEPHONY
LOWE & PARTNERS SINGAPORE SINGAPORE CHROME PICTURES Mumbai INDIA
POPULATION
IDEA CELLULAR / MOBILE TELEPHONY
LOWE & PARTNERS SINGAPORE SINGAPORE CHROME PICTURES Mumbai INDIA
Short List
A11 Publications & Media
BREAK UP
CELESTIAL PICTURES / MOVIE CHANNEL
NAGA DDB MALAYSIA Selangor MALAYSIA MOJO FILMS Petaling Jaya MALAYSIA
A15 Corporate Image
CHEST PUMPING
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
BENEFITS
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
PROPOSAL
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
A12 Financial Products & Services
ACTIVITIES IT'S A LOT
MUANG THAI LIFE ASSURANCE CO. / MUANG THAI SMILE CLUB
JWT BANGKOK THAILAND PHENOMENA Bangkok THAILAND
B01 Internet Film
PLAYING THE VILLAIN
SON OF KICK / MUSIC ALBUM LAUNCH
REVOLVER Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
A01 Food Products
BAD BOY
MASS MARKETING / MY MINT BLACK MINT
NUDEJEH Bangkok THAILAND PHENOMENA Bangkok THAILAND
A11 Publications & Media
60 THINGS IN 60 SECONDS
SKY TELEVISION / MY SKY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THICK AS THIEVES Auckland NEW ZEALAND
Bronze Spike
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
COMFIRM
DK HEALTH PRODUCT / NATUREGIFT SLIMMING COFFEE
OGILVY & MATHER THAILAND Bangkok THAILAND PHENOMENA Bangkok THAILAND
A11 Publications & Media
INTERROGATION
NEO SPORTS / NEO SPORTS
McCANN WORLDGROUP Mumbai INDIA OPTICUS FILMS Mumbai INDIA
MATERNITY
NEO SPORTS / NEO SPORTS
McCANN WORLDGROUP Mumbai INDIA OPTICUS FILMS Mumbai INDIA
B02 Other Screens
THE HOWL AND THE FUSSYKET
NESTLÉ PHILIPPINES / NESTLÉ
PUBLICIS MANILA Makati City THE PHILIPPINES STRAIGHT SHOOTERS MEDIA Makati City THE PHILIPPINES
TINGALA SA BABA
NESTLÉ PHILIPPINES / NESTLÉ
PUBLICIS MANILA Makati City THE PHILIPPINES FILM EXPERTS Makati City THE PHILIPPINES
A11 Publications & Media
CHICKEN NAVIGATOR
YOMIURI SHIMBUN / NEWSPAPER
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
HAPPY HEAD
YOMIURI SHIMBUN / NEWSPAPER
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
A02 Beverages - Alcoholic & Non-Alcoholic
TOAST MEN
NIHON SHURUI HANBAI CO. / NICOLAS FEUILLATTE CHAMPAGNE
DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
Bronze Spike
ARIGATOGOJAIMASU!
EDON JAPAN / NIKKORI MAKKORI DRINK
DAIKO ADVERTISING Tokyo JAPAN DANCE NOT ACT Tokyo JAPAN
B01 Internet Film
LAST LEAF
SAMSUNG ELECTRONICS / NX SERIES
CHEIL WORLDWIDE Seoul KOREA SERIOUS BUSINESS LLC Cambridge USA
A08 Cars & Automotive Services
NEW LOVE
MERCEDES-BENZ / OLD-FOR-NEW PROMOTION
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI SPRING FILMS Taipei CHINESE TAIPEI
A09 Retail Outlets, Fast Food Outlets & Restaurants
EYES
RUAM CHAROEN PATTANA / OPTIICAL RETAILER
JWT BANGKOK THAILAND PHENOMENA Bangkok THAILAND
B01 Internet Film
CHAIN REACTION
LG ELECTRONICS MOBILE COMMUNICATIONS / OPTIMUS BLACK VIRAL
HS AD Seoul KOREA HS AD Seoul KOREA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
COLOUR CELEBRATION
O.P. NATURAL PRODUCT CO. / ORIENTAL PRINCESS RANGE
JWT BANGKOK THAILAND PHENOMENA Bangkok THAILAND
A10 Sports, Entertainment, Travel & Leisure
UESAMA
FUJISHOJI / PACHINKO GAMING
GUNSROCK Tokyo JAPAN GUNSROCK Tokyo JAPAN
A08 Cars & Automotive Services
CHANGE ROOM
VOLKSWAGEN / PASSAT
DDB Sydney AUSTRALIA THE SWEET SHOP Sydney AUSTRALIA
Short List
B01 Internet Film
MASCOT
VOLKSWAGEN / PEOPLE'S CAR PROJECT
PROXIMITY CHINA Shanghai / GOODSTEIN & PARTNERS CHINA CONTRA SERVICE PRODUCTIONS CHINA Beijing / WEAREFLINK Hamburg CHINA / GERMANY
CUTE GIRL
VOLKSWAGEN / PEOPLE'S CAR PROJECT
PROXIMITY CHINA Shanghai / GOODSTEIN & PARTNERS CHINA CONTRA SERVICE PRODUCTIONS CHINA Beijing / WEAREFLINK Hamburg CHINA / GERMANY
B02 Other Screens
MORPHING
VOLKSWAGEN / PEOPLE'S CAR PROJECT
PROXIMITY CHINA Shanghai / GOODSTEIN & PARTNERS CHINA WEAREFLINK Hamburg GERMANY
A02 Beverages - Alcoholic & Non-Alcoholic
PEPSI PINAS
PEPSICO INTERNATIONAL / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES REVOLVER STUDIOS Makati City THE PHILIPPINES
A12 Financial Products & Services
FOUNDATION
HSBC / PERSONAL FINANCIAL SERVICES
BATES Hong Kong HONG KONG OFF-LO-HI Hong Kong / LA HUELLA EFECTOS DIGITALES Madrid HONG KONG / SPAIN
PHONE BANKING WITH MR. BEAN
HBL / PHONE BANKING
JWT Karachi PAKISTAN WAM FILMS Karachi PAKISTAN
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
SPOTS
PT UNILEVER INDONESIA / POND'S ANTI BACTERIAL FACIAL SCRUB
OGILVY INDONESIA Jakarta INDONESIA SEVEN SUNDAY FILMS Jakarta / THE FILM FACTORY LIMITED Bangkok INDONESIA / THAILAND
A12 Financial Products & Services
ARMPIT
EPS COMPANY / PPS BILL MANAGEMENT
DRAFTFCB HONG KONG HONG KONG OFF-LO-HI Hong Kong HONG KONG