Brief Explanation

Hyundai Motor Company Australia has launched a new integrated communications campaign today to promote the i30, Hyundai's highest volume selling vehicle. Created by ad agency, Innocean Australia, the new campaign entitled, "i30. Amazing, day after day", communicates both the stylish and the enduring qualities of the vehicle through a time-lapse treatment, shot on-location across four continents. As time passes we see a celebration of the amazing events that unfold in our world every day, along with a car that delivers day after day, having been awarded Australia's Best Car (small cars, under $35,000) for the third year in a row. Oliver Mann, Marketing Director, Hyundai, says "The i30 is one of the core models of Hyundai's business and as such, this campaign represents the Hyundai brand as a whole and the i-Series in particular. The sense of scale of the campaign demonstrates our confidence in our brand and the consumer confidence in the product. This campaign builds on the creative that we've already established with our key launches in 2010." Scott Lambert, Creative Director, Innocean, says "The agency has been producing some outstanding work for Hyundai and I feel that this spot is a worthy member of the iSeries family of ads." The campaign runs from 27 March 2011 across a range of media including online, print, POS, out-of-home and television.