SILENT NATIONAL ANTHEM

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TitleSILENT NATIONAL ANTHEM
BrandRELIANCE MEDIA WORKS
Product / ServiceBIG CINEMA
CategoryA15. Corporate Image
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Production Company:CHROME PICTURES Mumbai, INDIA

Credits

Name Position
Bobby Pawar Chief Creative Officer
Deepak Singh Creative Director
Bobby Pawar Copywriter
Deepak Singh Art Director
Tapan Sharma Agency Producer
Hemant Bhandari/Aaliyah Sen Sharma Producer
Amit Sharma Director

Brief Explanation

Movie theatres in India are legally bound to play the national anthem before every show. It had become a blind spot. Could Big Cinemas transform it and create strong emotional engagement? The world’s first Silent National Anthem. We turned the National Anthem into a medium that carries the message of unity, to a country that often is divided by its 21 languages and thousands of dialects.