Title | SILENT NATIONAL ANTHEM |
Brand | RELIANCE MEDIA WORKS |
Product / Service | BIG CINEMA |
Category | A15. Corporate Image |
Entrant | MUDRA COMMUNICATIONS Mumbai, INDIA |
Entrant Company: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Advertising Agency: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Production Company: | CHROME PICTURES Mumbai, INDIA |
Name | Position |
---|---|
Bobby Pawar | Chief Creative Officer |
Deepak Singh | Creative Director |
Bobby Pawar | Copywriter |
Deepak Singh | Art Director |
Tapan Sharma | Agency Producer |
Hemant Bhandari/Aaliyah Sen Sharma | Producer |
Amit Sharma | Director |
Movie theatres in India are legally bound to play the national anthem before every show. It had become a blind spot. Could Big Cinemas transform it and create strong emotional engagement? The world’s first Silent National Anthem. We turned the National Anthem into a medium that carries the message of unity, to a country that often is divided by its 21 languages and thousands of dialects.