TINGALA SA BABA

TitleTINGALA SA BABA
BrandNESTLÉ PHILIPPINES
Product / ServiceNESTLÉ
CategoryB02. Other Screens
EntrantPUBLICIS MANILA Makati City, THE PHILIPPINES
Entrant Company:PUBLICIS MANILA Makati City, THE PHILIPPINES
Advertising Agency:PUBLICIS MANILA Makati City, THE PHILIPPINES
Production Company:FILM EXPERTS Makati City, THE PHILIPPINES

Credits

Name Position
Marlon N. Rivera Chief Creative Officer
Jayel Ladioray Creative Director
Mike Luchico/Trina Martirez Copywriter
Barbie Penalba/Mary Velmonte/Kitty Almazan Art Director
Jem Lim/Dino Dela Rama Agency Producer
Laurie Lee Account Supervisor
Sandra Puno/Leslie Go Alcantara Advertiser's Supervisor
Jun Garra Producer
Henry Frejas Director
Danny Anonuevo Editor
Sounddesign/Hit Production Sound Design/Arrangement
Optima Digital Post Production
Teresa Barroza/Arnold Buena Music
Abby Nicolas/Hannah Poblador/Zion Aquino Account Manager
Dindo Martinez Director Of Photography

Brief Explanation

In a typical playground, life plays a game of irony when two kids are on a seesaw. One is a rather hefty child from a well-to-do family who is stuck ta the bottom, whereas the lanky child brought up in poverty is on top. Rich kid is looking up to the poor boy, who in turn, is looking down on him. How will the rich kid reverse his position? The answer to that question will make one realize that friendship is more valuable than money, while the other one would discover his true worth as a friend.