| Title | BOXER |
| Brand | SCA TISSUE |
| Product / Service | TEMPO TISSUES |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Entrant Company: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Advertising Agency: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Production Company: | THE FILM FACTORY Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Mark Birman | Executive Creative Director |
| Terry Cheng/Kwong Chi Kit | Creative Director |
| Terry Cheng | Copywriter |
| Kwong Chi Kit | Art Director |
| Robert Cheung | Agency Producer |
| Sue Mccusker/Sharon Ho | Account Supervisor |
| Aileen Ho | Advertiser's Supervisor |
| May Tang | Producer |
| Man Chung | Director |
| Ah Keung | Editor |
| Touches | Post Production |
| Click Music | Music |
| Luzia Tam | Account Manager |
| Touches | EditingCompany |
An innocent guy gets in trouble for things he didn't do. But, his inner strength shines through in the end. His spirit is just like Tempo - a combination of strength and softness that is not easy to break. Our innocent guy turns a negative into a positive: being able to take any punch on the chin, he puts this strength to good use and becomes a boxing champ. Sign off: The power of strength. Tempo.