MASCOT

TitleMASCOT
BrandVOLKSWAGEN
Product / ServicePEOPLE'S CAR PROJECT
CategoryB01. Internet Film
EntrantPROXIMITY CHINA Shanghai, CHINA
Entrant Company:PROXIMITY CHINA Shanghai, CHINA
Advertising Agency:PROXIMITY CHINA Shanghai, CHINA
2nd Advertising Agency:GOODSTEIN & PARTNERS, CHINA
Production Company:CONTRA SERVICE PRODUCTIONS CHINA Beijing, CHINA
2nd Production Company:WEAREFLINK Hamburg, GERMANY

Brief Explanation

This Internet Film aired on the biggest Chinese Video Platforms to drive traffic to Volkswagen's 'People's Car Project' - www.zaoche.cn. A project that inspires people to come up with new ideas about cars and mobility. The result will be a new car, the first Volkswagen created by the people for the people. 'Mascot' is a film out of a series to spark people's imagination to create their own car ideas. No matter how odd, which color, shape or function. A car can be anything.