| Title | BLACKBERRY BOYS |
| Brand | VODAFONE ESSAR |
| Product / Service | VODAFONE |
| Category | A14. Commercial Public Services |
| Entrant | OGILVY & MATHER Mumbai, INDIA |
| Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
| Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Production Company: | NIRVANA FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Rajiv Rao/Abhijit Avasthi | Chief Creative Officer |
| Rajiv Rao/Rajesh Mani/Mehul Patil | Creative Director |
| Rajiv Rao/Rajesh Mani | Copywriter |
| Rajiv Rao/Mehul Patil | Art Director |
| Kapil Arora | Account Supervisor |
| Sneha Iype Varma | Producer |
| Prakash Varma | Director |
| Sarang Wahal/Chatak Vakharia/Prithviraj Shetty | Account Manager |
BlackBerry phone services has traditionally been for the executives. The TV ad humourously announces to the the world that BlackBerry services have gone prepaid on Vodafone and therefore can be afforded by the youth.