| Title | CHEERS |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ANTI-DRINK DRIVING |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | NUDEJEH Bangkok, THAILAND |
| Entrant Company: | NUDEJEH Bangkok, THAILAND |
| Advertising Agency: | NUDEJEH Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Jureeporn Thaidumrong | Chief Creative Officer |
| Jureeporn Thaidumrong | Executive Creative Director |
| Suwit Ekudompong/Thasorn Boonyanate | Copywriter |
| Ekaroon Laowattanakul | Art Director |
| Thanonchai Sornsriwichai | Director |
An effective message is sent to drinkers not only to limit their alcohol intake but also not to invite others to join them as it can lead to tragic consequences.