Title | BELIEVE |
Brand | LION BREWERIES |
Product / Service | STEINLAGER BEER |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Production Company: | ROBBERS DOG FILM Auckland, NEW ZEALAND |
Name | Position |
---|---|
Toby Talbot | Executive Creative Director |
Regan Grafton | Creative Director |
Paul Hankinson - Head Of Copy/Rory Mckechnie- Copy Writer | Copywriter |
Damian Galvin | Art Director |
Judy Thompson/Tania Jeram | Agency Producer |
Scott Wallace | Account Supervisor |
Danny Phillips | Advertiser's Supervisor |
Mark Foster | Producer |
Adam Stevens | Director |
Paul Maxwell | Editor |
Jon Cooper - The Coopers Of Franklin Rd | Sound Design/Arrangement |
Stefan Coory/Blockhead | Post Production |
Peter Van Der Fluit - Liquid Studios | Music |
Jonathan Rea | Account Manager |
Lucinda Sherborne/David Mcindoe | Planner |
Ginny Loane | Director Of Photography |
Andrew Beattie - Make Up Design/Prosthetics. Pete Ritchie/Toybox - Grade. | Other Credits |
The last time the All Blacks won rugby’s biggest prize, Kiwi men all wore mullets and drank their beloved Steinlager from an iconic white can. DDB's big idea was to bring back the white can to remind the nation of those glory days. At the same time, we reinforced the amazing heritage Steinlager has with their unconditional support of the All Blacks through a new television commercial. Yes, the aim is to inevitably sell more Steinlager. But most of all, we hope with the return of the lucky white can, we can help return the silverware to its rightful place on Kiwi soil.