| Title | WEDDING |
| Brand | VOLKSWAGEN NEW ZEALAND |
| Product / Service | VOLKSWAGEN RANGE |
| Category | A08. Cars & Automotive Services |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | ROBBERS DOG FILM Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Natalie Knight | Copywriter |
| Gavin Siakimotu | Art Director |
| Judy Thompson/Tania Jeram/Jane Mill | Agency Producer |
| Scott Wallace | Account Supervisor |
| Dean Sheed/Denise Goodwin | Advertiser's Supervisor |
| Mark Foster | Producer |
| Adam Stevens | Director |
| Tim Mauger | Editor |
| Liquid Studios | Sound Design/Arrangement |
| Stefan Coory At Blockhead | Post Production |
| Peter Van Der Fluit | Music |
| Joni Liggins | Account Manager |
| Lucinda Sherborne/Gina Williams | Planner |
| Crighton Bone | Director Of Photography |
In New Zealand, Volkswagen are seen as premium European cars, and are thought to be too expensive by many new car buyers. Volkswagen wanted to change the perception, they reduced the cost of their cars across the range, making Volkswagen even more affordable. Our challenge was to highlight the value of a new Volkswagen without cheapening the brand. The Insight: People are happy to spend money on the things they value. That is, until they realize they could get something else that they value even more.