| Title | CHICKEN VS CROTCH HITTING GIRLFRIEND |
| Brand | BURGER KING SINGAPORE |
| Product / Service | BURGER KING |
| Category | B01. Internet Film |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
| Production Company: | REEL LOCO PRODUCTIONS Outram, Central, SINGAPORE |
| Name | Position |
|---|---|
| Calvin Soh | Chief Creative Officer |
| Ajay Thrivikraman/Alex Lim | Creative Director |
| Jet Aw/Calvin Soh | Copywriter |
| Karl Ng/Edwin Poh/Shiyi Neo | Art Director |
| Annie Ang | Agency Producer |
| Jeffrey Cheong | Account Supervisor |
| Philip Ho | Advertiser's Supervisor |
| Jill Soong | Producer |
| Joey Chan | Director |
| Joey Chan | Editor |
| Loco Motion Pte Ltd | Post Production |
| Dave Chan | Cameraman |
| Camille Burdin | Account Manager |
| Qianling Ang | Planner |
| Loco Motion Pte Ltd | EditingCompany |
| Amx Audiophiles | Other Credits |
BK CHICKEN SAVES MAN’S FAMILY JEWELS Generally speaking, Singaporean men are known to be a passive and docile lot. However, a highly circulated online video that captured an exchange between a man and his dominant partner further solidified the perception of Singaporean men for the worst. Burger King decided to ride upon this popular video found on STOMP, a citizen journalism site, and spoofed it. The spoof reenacted everything that the original video had, except for the glaring addition of the BK Chicken, and a better ending that all men could get behind. The unexpected “guest appearance” of the BK Chicken rallied the male protagonist with a newfound “Never Chicken Out” attitude. The excessively domineering woman is humbled by the renewed man to the delight and cheers of online citizens.