| Title | WHAT WOMEN WANT, WOMEN GET |
| Brand | BURGER KING SINGAPORE |
| Product / Service | BURGER KING |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
| Production Company: | SALT FILMS Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Calvin Soh | Chief Creative Officer |
| Jet Aw/Calvin Soh | Copywriter |
| Karl Ng/Kris Ng | Art Director |
| Lynn Cheng | Agency Producer |
| Sancia Zheng | Account Supervisor |
| Philip Ho | Advertiser's Supervisor |
| Michelle Tan | Producer |
| Desmond Tan | Director |
| Teh Eng Yong | Editor |
| Fuse Asia | Sound Design/Arrangement |
| Vhq Post Singapore | Post Production |
| Sharon Loh | Cameraman |
| Ben Ong | Lighting |
| S Science/Left On The Floor | Music |
| Qianling Ang | Planner |
| Sharon Loh | Director Of Photography |
| Vhq Post Singapore | EditingCompany |
The TV ad shows a young and empowered beauty enjoying BK Shots, the shareable twin burger with one in each hand. The burger’s characteristics of softness, juiciness, its non-threatening size (ideal for smaller appetites commonly observed in women), and shareable quality are being highlighted. She is surrounded by young men all trying to please her while vying for a chance to share the BK Shots with her. The woman is visibly delighted by the power of choice, being in control of the situation while possessing the ability to share. What women want, women get.