CHEST

TitleCHEST
BrandEPS COMPANY
Product / ServicePPS BILLS MANAGEMENT
CategoryA12. Financial Products & Services
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Credits

Name Position
Iris Lo Executive Creative Director
Lofai Lo Creative Director
Joey Cheng/William Yip Copywriter
Raymond Ng/Buzz Kwok Art Director
Sherly Tasman Agency Producer
Benny Ko/Kenny Wong Account Supervisor
Anthony Fu Director
Chan Tin Lok Editor
Ken Chan/Click Music Ltd Sound Design/Arrangement
Sharon Hui/Ywing Yeung Account Manager
Ping Pong Ltd EditingCompany

Brief Explanation

A couple flirt with each other when without warning a huge bill* formed by hairs bursts forth from the guy’s chest. He is clearly troubled by this unforeseen occurrence. * In English "Bill" means outstanding payment, but the same word is a homonym for a Chinese verb meaning “to burst out". The ad shows that annoying and inopportune bills are just like unwanted hairs. They appear abruptly and often at the worst imaginable times creating endless problems. Only with PPS can one get rid of these troubles and resume a normal, happy life.