Title | LANGUAGE |
Brand | IDEA CELLULAR |
Product / Service | MOBILE TELEPHONY |
Category | A14. Commercial Public Services |
Entrant | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Entrant Company: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Advertising Agency: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Production Company: | CHROME PICTURES Mumbai, INDIA |
Name | Position |
---|---|
Team Lowe Asia Pacific | Chief Creative Officer |
Team Lowe Asia Pacific | Executive Creative Director |
Team Lowe Asia Pacific | Creative Director |
Team Lowe Asia Pacific | Copywriter |
Team Lowe Asia Pacific | Art Director |
Team Lowe Asia Pacific | Agency Producer |
Team Lowe Asia Pacific | Account Supervisor |
Team Lowe Asia Pacific | Advertiser's Supervisor |
Team Lowe Asia Pacific | Account Manager |
Team Lowe Asia Pacific | Planner |
India is a country with diverse culture, with every state having its own language and dialects. People behave in a clannish way by using language to divide each other. In fact, in everyday life people easily give in to favouritism and nepotism on basis of language. It's a national issue, a complex one which at times even is exploited by politicians. The campaign springs an idea to break through the language divide in an interesting way, making people realize their weakness of falling for language-favouritism. What an idea, Sirji (Ji - term used as a mark of respect) Now anyone can be a linguist and easily get through attracting favours, all you need is a friend who knows the language and helps you out in real time via hidden bluetooth!