NIKE YARDS

TitleNIKE YARDS
BrandNIKE INDIA
Product / ServiceCRICKET TEAM
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:HELLO ROBOT Mumbai, INDIA

Credits

Name Position
Senthil Kumar Executive Creative Director
Senthil Kumar Creative Director
Senthil Kumar Copywriter
Senthil Kumar Art Director
Meeta Bharvani/Shri Pendakur Account Supervisor
Sanjay Gangopadhyay/Bulbul Khera/ Advertiser's Supervisor
Kitisha Gaglani Producer
Omri Cohen Director
Rachit Mehta/Amar Editor
Dhruv Ganekar Sound Design/Arrangement
Dhruv Ganekar Music
John Jacob Cinematographer
John Jacob Director Of Photography

Brief Explanation

Nike Yards : Where the street is your stadium and vice versa. A Film that celebrates the soul of Indian cricket, that rises from the underbelly of every Indian gully. Digging deep into the raw street bloodline of the game and the endless battle between bat and ball through a seamless visual whirlpool between the streets and the stadiums of India. Because 22 yards is where today's legends are made and tomorrow's heroes are born. And India's cricket breeding yards are everywhere, on every Indian street. The game is on, in the Yards perched high on terraces and rooftops, on beaches and edges of cliffs, on balconies and in between blocks, in shady gullys and busy streets. Find your own 22 yards and JUST DO IT. Authentic Street Music & Sound design: The build up to every delivery is the bowlers run up and is often compared to express trains. A euphoric build up of a train picking up speed and a hard core street singer kicks in with various street percussion instruments and blended seamlessly across a WHIRLPOOL of visuals. Celebrating the raw street style of the game and the endless battle between the bat and the ball.