Title | NIKE YARDS |
Brand | NIKE INDIA |
Product / Service | CRICKET TEAM |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | HELLO ROBOT Mumbai, INDIA |
Name | Position |
---|---|
Senthil Kumar | Executive Creative Director |
Senthil Kumar | Creative Director |
Senthil Kumar | Copywriter |
Senthil Kumar | Art Director |
Meeta Bharvani/Shri Pendakur | Account Supervisor |
Sanjay Gangopadhyay/Bulbul Khera/ | Advertiser's Supervisor |
Kitisha Gaglani | Producer |
Omri Cohen | Director |
Rachit Mehta/Amar | Editor |
Dhruv Ganekar | Sound Design/Arrangement |
Dhruv Ganekar | Music |
John Jacob | Cinematographer |
John Jacob | Director Of Photography |
Nike Yards : Where the street is your stadium and vice versa. A Film that celebrates the soul of Indian cricket, that rises from the underbelly of every Indian gully. Digging deep into the raw street bloodline of the game and the endless battle between bat and ball through a seamless visual whirlpool between the streets and the stadiums of India. Because 22 yards is where today's legends are made and tomorrow's heroes are born. And India's cricket breeding yards are everywhere, on every Indian street. The game is on, in the Yards perched high on terraces and rooftops, on beaches and edges of cliffs, on balconies and in between blocks, in shady gullys and busy streets. Find your own 22 yards and JUST DO IT. Authentic Street Music & Sound design: The build up to every delivery is the bowlers run up and is often compared to express trains. A euphoric build up of a train picking up speed and a hard core street singer kicks in with various street percussion instruments and blended seamlessly across a WHIRLPOOL of visuals. Celebrating the raw street style of the game and the endless battle between the bat and the ball.