PING

TitlePING
Brand7-ELEVEN
Product / ServiceSLURPEE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA
Production Company:ROBBERS DOG FILM Auckland, NEW ZEALAND

Credits

Name Position
Jason Williams Executive Creative Director
Jason Williams Creative Director
Andrew Woodhead Copywriter
Jason Williams Art Director
Georgina Toole Agency Producer
Susan Foley Account Supervisor
Mark Foster Producer
Adam Stevens Director
Blockhead Editor
Final Sound Sound Design/Arrangement
Blockhead/Fin Design Post Production
Tony Le Account Manager
Ben Cliffe Planner
Sound Engineer - Craig Conway/Sound Company - Final Sound Other Credits

Brief Explanation

Yep, there’s only one beverage that’s chilled to -3C, Slurpee. And then there’s its most iconic feature that distinguishes it from every other drink – it was the first frozen beverage to come in a cup. Capitalising on these two unique properties we created a world that exists inside the Slurpee cup. A world that’s bitterly cold.