| Title | MOTHS |
| Brand | WWF |
| Product / Service | EARTH HOUR |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Andy Dilallo | Executive Creative Director |
| Mike Felix | Copywriter |
| Matt Swinburne | Art Director |
| Rita Gagliardi | Agency Producer |
| Paul Everson | Account Supervisor |
| Lawrence Hennessy | Advertiser's Supervisor |
| Susannah Dilallo | Producer |
| Dave Klaiber | Director |
| Danny Tait | Editor |
| Song Zu | Sound Design/Arrangement |
| Cutting Edge | Post Production |
| Claire Kesby-Smith/Laura Glendinning | Account Manager |
| Luke Atkinson | Planner |
| Daniel Ardilly | Director Of Photography |
| The Tait Gallery | EditingCompany |
Earth Hour is now in its 5th year and has spread from Australia around the globe. We were asked to bring the message back to Australians and remind them to turn their lights off. We leveraged the fact that it is now a well-known phenomenon and introduced a few characters that represent the last people not participating. During the course of the ad they become quick converts to the movement upon discovering just what happens when the rest of Australia has its lights out.