| Title | PHONE BANKING WITH MR. BEAN |
| Brand | HBL |
| Product / Service | PHONE BANKING |
| Category | A12. Financial Products & Services |
| Entrant | JWT Karachi, PAKISTAN |
| Entrant Company: | JWT Karachi, PAKISTAN |
| Advertising Agency: | JWT Karachi, PAKISTAN |
| Production Company: | WAM FILMS Karachi, PAKISTAN |
| Name | Position |
|---|---|
| Atiya Zaidi | Creative Director |
| Atiya Zaidi | Copywriter |
| Shahnawaz Khan | Art Director |
| Fawad Ali | Account Supervisor |
| Waqas Ahmed | Director |
| Moin Sheikh | Editor |
| Salman Razzak | Cameraman |
| Kamran/Shami | Music |
| Shoaib Shamim | Account Manager |
| Fawad Parvaiz | Planner |
| Salman Razzak | Director Of Photography |
| Illusion | EditingCompany |
The big idea for this campaign was banking for dummies, as public is not aware or comfortable with using the alternate distribution channels of the Bank. Mr. Bean like everywhere in the world is a very popular show in Pakistan and his Pakistani look alike brought the idea to life for HBL- the largest banking network of Pakistan who always had a serious and authoritative image. Intellectual property rights were bought from Tiger Aspects for this project