| Title | OUR HOME OUR SINGAPORE OUR ARMY - MY BROTHER |
| Brand | SINGAPORE ARMY |
| Product / Service | ARMY MESSAGE |
| Category | A15. Corporate Image |
| Entrant | MANDATE ADVERTISING Singapore, SINGAPORE |
| Entrant Company: | MANDATE ADVERTISING Singapore, SINGAPORE |
| Advertising Agency: | MANDATE ADVERTISING Singapore, SINGAPORE |
| Production Company: | TWO OCEANS FILM COMPANY Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Desmond Kuah | Creative Director |
| James Dickinson | Copywriter |
| Desmond Kuah | Art Director |
| William Char | Agency Producer |
| William Char | Account Supervisor |
| Major Matthias Goh And Captain Alby Yeo | Advertiser's Supervisor |
| Koh Say Chong And Aundrea Bligh | Producer |
| Warren Klass | Director |
| Songzu | Sound Design/Arrangement |
| Black Magic | Post Production |
| Marcus Lim | Account Manager |
| Alice Tan | Planner |
The focal point of the new Army campaign was to celebrate the essence of our Army – Our People. This campaign demonstrates that every Army personnel is an ordinary Singapore citizen. Every Army personnel is a brother, a son or a loved one to someone and every Singaporean is likely to have a brother, son or a loved one in the Army. The campaign reflects the strong connections that our soldiers have with their families, loved ones and the society, while serving the role of safeguarding our homes, and our loved ones.