| Title | HIDE |
| Brand | GN INFOMEDIA PVT. |
| Product / Service | GNN NEWS |
| Category | A11. Publications & Media |
| Entrant | WHAT THE HELL? New Delhi, INDIA |
| Entrant Company: | WHAT THE HELL? New Delhi, INDIA |
| Advertising Agency: | WHAT THE HELL? New Delhi, INDIA |
| Production Company: | NIRVANA FILMS Bangalore, INDIA |
| Name | Position |
|---|---|
| Chetan Sharma | Creative Director |
| Chetan Sharma | Copywriter |
| Abdul Rahman/Amresh Kumar | Art Director |
| Dhiraj Kumar | Agency Producer |
| Dhiraj Kumar | Account Supervisor |
| Divesh Bajaj | Advertiser's Supervisor |
| Lisa D'costa | Producer |
| Tharaq Andrews | Director |
| Shyam Salgaonkar | Editor |
| Famous Studios | Post Production |
| Tassaduq Hussain | Cameraman |
| Tassaduq Hussain | Lighting |
| Aman Mishra | Account Manager |
| Aman Mishra | Planner |
| Tassaduq Hussain | Cinematographer |
| Tassaduq Hussain | Director Of Photography |
| Indiapost Mumbai | EditingCompany |
Most of the content of news Channels in India is polluted by irrelevant events and stories of attention-seeking newsmakers (movie / television stars, religious gurus, socialites, cricketers, cheer leaders, fashion designers, politicians, etc.), which are not even worthy of being broadcasted as news. News channels force glamorized / sensationalized news to the viewers. Calling it Breaking News. Making News fragile, weak. The film portrays a common man who wants to watch real, meaningful news. But the news which is being shown on T.V. appears nonsensical to him. Frustrated, he switches the channel to GNN NEWS. As he does that, all the nonsense (attention seeking newsmakers) is out of television. They try to hide and are afraid / envious of the fact that they are not a part of News anymore. While the man is intrigued by the News which is not exaggerated, overblown and is true to the ethics of journalism.