| Title | BENEFITS |
| Brand | MTV INDIA |
| Product / Service | MTV INDIA |
| Category | A15. Corporate Image |
| Entrant | BATES 141 Mumbai, INDIA |
| Entrant Company: | BATES 141 Mumbai, INDIA |
| Advertising Agency: | BATES 141 Mumbai, INDIA |
| Production Company: | CURIOUS FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral/Sagar Mahabaleshwarkar | Chief Creative Officer |
| Manan Mistry/Keegan Pinto | Creative Director |
| Keegan Pinto/Gandhali Karnik | Copywriter |
| Manan Mistry/Kanan Doshi | Art Director |
| Parineeta Gopal/Sidhraj Shah | Account Supervisor |
| Anup P. | Account Manager |
MTV India desperately needed to reposition itself for one big reason. The youth of India was rapidly changing into his greatest avatar ever - most original, most comfortable with himself, most fearless. Thus, with a stance inspired directly from the lives of young people, ‘Stay Raw’ kicked off with 30 films that featured real people doing whatever the $%*# they did best or believed most, expressing the Raw way of life. These films brought together the youth from all across by speaking a language they understood – honest and ballsy.