| Title | LINKED |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Production Company: | COMPASS PRODUCTIONS Seoul, KOREA |
| Name | Position |
|---|---|
| Hye Jin Won | Executive Creative Director |
| Jae Seok Lim | Creative Director |
| Ho Young Kim | Copywriter |
| Sun Young Cho | Art Director |
| Kyung Nam Lee | Agency Producer |
| Woo Seok Choi | Account Supervisor |
| Sung Han Kim | Advertiser's Supervisor |
| Min Seok Kim/Young Ki Hong | Account Manager |
People living in this generation wants automobile companies to develop technology for people not cars only, and improve the world for people not only for cars The key idea of this creative is to show Hyundai's new thinking by utilizing a new method “Tube Art” through the huge tube artwork and Hyundai's new perspective "Everything in world is linked". This creative explains that new Hyundai constantly creates ingenious things.