Title | ANIMAL KINGDOM |
Brand | CHEIL JEDANG |
Product / Service | CONDITION ORIENTAL RAISIN WATER |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
Production Company: | MOTHER PRODUCING COMPANY Seoul, KOREA |
"hutgaesoo" or oriental raisin water is a new type of beverage for your post-drinking thirst. To add humor and illustrate such similar situation among consumers, we used animals to describe the dehydrated morning after experience.