TAB PLAY

TitleTAB PLAY
BrandGOOGLE JAPAN
Product / ServiceGOOGLE CHROME
CategoryB01. Internet Film
EntrantAOI ADVERTISING PROMOTION Tokyo, JAPAN
Entrant Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Name Position
Masaru Kitakaze Executive Creative Director
Keiichi Motoyama Creative Director
Taku Tsuboi Copywriter
Takumi Oguri Art Director
Koji Takahama Account Supervisor
Kaori Negoro Advertiser's Supervisor
Akira Hosaka/Kohei Matsuda/Tamon Yakushiji/Hisaya Kato Producer
Sho Yanagisawa Director
Otsuka Editor
Toru Midorikawa/Mutsumi Hamano Sound Design/Arrangement
Imagica Post Production
Shirogumi Animation
Takashi Horinouchi Cameraman
Akiyoshi Irio Lighting
Takehiko Kawakubo Account Manager
Jin Saito Planner
Takashi Horinouchi Cinematographer
Imagica EditingCompany
Production Manager : Masahiro Kawaguchi Other Credits

Brief Explanation

Comments from the creator : Web browser Google Chrome's great processing speed, and comfort of not slowing down by opening many tabs. We virtually communicated this USP(Unique Selling Promotion)by creating a flip book using a number of tabs. A workshop was opened, gathering 52 people. They colored 300 pictures, opening the tabs at once and by closing them we created a flip book 'Tab Play'.