Title | SUPER IN. SUPER OUT. |
Brand | LION NATHAN |
Product / Service | HAHN SUPER DRY BEER |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | PUBLICIS MOJO Sydney, AUSTRALIA |
Entrant Company: | PUBLICIS MOJO Sydney, AUSTRALIA |
Advertising Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
Production Company: | MJZ Los Angeles, USA |
Name | Position |
---|---|
Craig Davis | Chief Creative Officer |
Micah Walker | Executive Creative Director |
Justine Armour | Copywriter |
Ruth Bellotti | Art Director |
Adrian Shapiro | Agency Producer |
Deanne Constantine | Account Supervisor |
Scott Kaplan | Producer |
Tom Kuntz | Director |
Gavin Cutler | Editor |
Simon Lister, Nylon Studios | Sound Design/Arrangement |
Mackenzie Cutler | Editing Company |
Eight Vfx | Visual Effects |
Karl Richter, Level Two Music | Music Supervisor |
At the Hahn brewery, the superness is brewed into Hahn SuperDry at every stage of its creation. Awesome music is pumped into the barley grains, which are crushed by bodybuilders using mallets. The smashed barley is infused with kung-fu movie and the superness of a monster truck Delorean. The beer is pounded with beats by a heavy metal drummer, poured over a tower of winning trophies, and pumped through a glass panther before being fermented in a rhinestone encrusted Elvis vat. And once the superness is brewed in, each bottle of beer is capped by a hardworking ferret.