| Title | TATTOO |
| Brand | SAKURA TAIWAN |
| Product / Service | SAKURA KITCHEN RANGE |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | CHEERS FILMS Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| I-Fei Chang | Executive Creative Director |
| Eric Yao | Creative Director |
| En Chang | Copywriter |
| Chung-Ming Lee/Candy Lai | Art Director |
| Max Leu | Agency Producer |
| Evan Teng | Account Supervisor |
| Alan Hung | Advertiser's Supervisor |
| Cobain Chu | Account Manager |
Sakura life time free supply of Oil Cup Filters has been offered to customers for 35 years, which is not only an after-sale service, but also a commitment. However, young generations nowadays are not familiar with the commitment of “Buy Sakura for free supply of Oil Cup Filters”. In order to arouse their attention and to further communicate with them, we use the idea of tattoo. Our creative concept comes from foreigners’ behavior that they usually love to have Chinese tattoos but often misunderstand the characters’ real meaning. What we try to achieve is that through this interesting technique, the service of “Buy Sakura for free supply of Oil Cup Filters” can be equaled to the meaning of love and commitment, and be profoundly memorized in people’s mind.