| Title | ANTI OUTDOOR PHOBIA |
| Brand | BOSCH HOME APPLIANCE |
| Product / Service | L-CONTROL WASHMACHINE |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising Agency: | INTERONE CHINA Beijing, CHINA |
| Production Company: | WEAREFLINK Hamburg, GERMANY |
| Name | Position |
|---|---|
| Georg Warga | Executive Creative Director |
| Kathrin Guethoff/Kane Guan | Creative Director |
| Kane Guan/Michael Chen/Brandon Burns | Copywriter |
| Erica Meng | Art Director |
| Catherine Zhu | Account Supervisor |
With a focus on promoting the outdoor professional washer-dryer, the initiative uses a mixture of animation and humor to successfully drive awareness of the first product capable of washing and drying waterproof Gore-tex clothing in the China Mainland Market. This campaign features original animated characters, humorously making a mess in the evil world of “outdoor”.