Title | ANTI OUTDOOR PHOBIA |
Brand | BOSCH HOME APPLIANCE |
Product / Service | L-CONTROL WASHMACHINE |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | INTERONE CHINA Beijing, CHINA |
Entrant Company: | INTERONE CHINA Beijing, CHINA |
Advertising Agency: | INTERONE CHINA Beijing, CHINA |
Production Company: | WEAREFLINK Hamburg, GERMANY |
Name | Position |
---|---|
Georg Warga | Executive Creative Director |
Kathrin Guethoff/Kane Guan | Creative Director |
Kane Guan/Michael Chen/Brandon Burns | Copywriter |
Erica Meng | Art Director |
Catherine Zhu | Account Supervisor |
With a focus on promoting the outdoor professional washer-dryer, the initiative uses a mixture of animation and humor to successfully drive awareness of the first product capable of washing and drying waterproof Gore-tex clothing in the China Mainland Market. This campaign features original animated characters, humorously making a mess in the evil world of “outdoor”.