| Title | TETRIS |
| Brand | BOSCH HOME APPLIANCE |
| Product / Service | GLASS-DOOR REFRIGERATOR |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising Agency: | INTERONE CHINA Beijing, CHINA |
| Production Company: | WEAREFLINK Hamburg, GERMANY |
| Name | Position |
|---|---|
| Georg Warga | Executive Creative Director |
| Kathrin Guethoff/Kane Guan | Creative Director |
| Wendy Gan/Gao Han | Copywriter |
| Alex Jiang/Erica Meng | Art Director |
| Catherine Zhu | Account Supervisor |
With a focus on promoting the “flexible door colors changing”, the idea was to use the 3D animation of Tetris that was visually interesting and entertaining, and the message was delivered in a fun way. The campaign was simple but attention grabbing to the consumers who have innovative mindset.