Brief Explanation

Every Rugby World Cup has priceless moments that define it. In 2011, MasterCard became one of the official partners of the Rugby World Cup giving them a unique opportunity to talk to the lovers of the sport. The campaign was brought to life in a series of short films, as well as print and out of home that established a place for MasterCard in the hearts of Australian rugby fans. By sharing touching stories and unforgettable rugby moments, it was the perfect union in what the brand stands for, and what the Rugby World Cup is – priceless. Whether it was the relatives of Samoa’s team that famously upset Wales back in 1991, or the villagers who took the New Zealand All Blacks into their homes while they prepared for the 1987 World Cup, the campaign shed light on these historic events from an angle people had never seen before. We created a series of moving short films. Three Four-minute versions appeared online and in TV Sports programs, while rare two-minute media buys allowed us to takeover entire commercial breaks. Thirty-second TVCs we’re also broadcast across Australia and New Zealand.