Title | SLEEP |
Brand | LG ELECTRONICS ASIA |
Product / Service | MOBILE |
Category | A04. Consumer Electronics |
Entrant | Y&R Singapore, SINGAPORE |
Entrant Company: | Y&R Singapore, SINGAPORE |
Advertising Agency: | Y&R Singapore, SINGAPORE |
Production Company: | PRODIGY Sydney, AUSTRALIA |
2nd Production Company: | APPLEBOX ASIA Bangkok, THAILAND |
Name | Position |
---|---|
James Procter | Chief Creative Officer |
Adam Miranda | Copywriter |
Neo Chiew Chiew | Art Director |
Michael Kan | Agency Producer |
Elizabeth Kim/Yoon Her/Marcus Foo | Account Supervisor |
Kate Sawyer | Producer |
Tim Bullock | Director |
Adam Wills | Editor |
Fin Design/Sydney | Post Production |
Songzu/Sydney | Music |
Jonathan Lang | Planner |
Geoff Hall | Director Of Photography |
The LG Wink is a range of smartphones targeted at teens who love expressing themselves on social networks. How they feel when encountering a situation is usually overemphasized and dramatic. But the reality of that situation isn't as theatrical.