| Title | SLEEP |
| Brand | LG ELECTRONICS ASIA |
| Product / Service | MOBILE |
| Category | A04. Consumer Electronics |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
| Production Company: | PRODIGY Sydney, AUSTRALIA |
| 2nd Production Company: | APPLEBOX ASIA Bangkok, THAILAND |
| Name | Position |
|---|---|
| James Procter | Chief Creative Officer |
| Adam Miranda | Copywriter |
| Neo Chiew Chiew | Art Director |
| Michael Kan | Agency Producer |
| Elizabeth Kim/Yoon Her/Marcus Foo | Account Supervisor |
| Kate Sawyer | Producer |
| Tim Bullock | Director |
| Adam Wills | Editor |
| Fin Design/Sydney | Post Production |
| Songzu/Sydney | Music |
| Jonathan Lang | Planner |
| Geoff Hall | Director Of Photography |
The LG Wink is a range of smartphones targeted at teens who love expressing themselves on social networks. How they feel when encountering a situation is usually overemphasized and dramatic. But the reality of that situation isn't as theatrical.