| Title | TOUGHBOOK 31 VS. ATV |
| Brand | PANASONIC |
| Product / Service | TOUGHBOOK |
| Category | B01. Internet Film |
| Entrant | OFFICE I'S Osaka, JAPAN |
| Entrant Company: | OFFICE I'S Osaka, JAPAN |
| Advertising Agency: | OFFICE I'S Osaka, JAPAN |
| Name | Position |
|---|---|
| Yoichi Izumi | Chief Creative Officer |
| Yoichi Izumi | Executive Creative Director |
| Yoichi Izumi | Creative Director |
| Yoichi Izumi | Copywriter |
| Yoichi Izumi | Art Director |
| Yoichi Izumi | Agency Producer |
| Yoichi Izumi | Account Supervisor |
| Yoichi Izumi | Advertiser's Supervisor |
| Yoichi Izumi | Account Manager |
| Yoichi Izumi | Planner |
In this video, shot with a LUMIX GH1 DSLR, the Toughbook 31 is pitted against a motocross course located in the Kii Mountain Range on the Japanese island of Honshū. Dragged through dirt, rock and mud, from behind an ATV, the Toughbook 31 endured extreme vibration, shock and exposure to water. In the end, the Toughbook 31 worked fine.