Title | STEALING YOUR DREAMS |
Brand | RABODIRECT |
Product / Service | HIGH INTEREST SAVINGS ACCOUNT |
Category | A12. Financial Products & Services |
Entrant | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
Entrant Company: | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
Advertising Agency: | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Position |
---|---|
Matty Burton/Dave Bowman | Executive Creative Director |
John Mckelvey/James Ross-Edwards | Copywriter |
Peter Galmes/Derek Anderson/Julia Elton-Bott | Art Director |
Amanda Cain | Agency Producer |
Holly Jonas | Account Supervisor |
Melanie Templeton | Advertiser's Supervisor |
Larissa Tiffin | Producer |
Steve Ayson | Director |
Peter Sciberras | Editor |
Simon Lister/Nylon Studios | Sound Design/Arrangement |
Fin Design | Post Production |
Nylon Studios | Music |
Nitsa Lotus | Account Manager |
Hristos Varouhas | Planner |
Adam Arkapaw | Director Of Photography |
The Butchery | EditingCompany |
Every year, Australians are missing out on over $4.7Billion dollars ($5.1Billion USD) in potential interest, by leaving their money in low interest savings accounts with the big four banks. That’s a lot of stolen dreams. This commercial shows a typical Australian ‘Big Banker’ enjoying your interest and stealing your dreams. RaboDirect, an online bank, then offered a simple call to action: steal back your dreams with our high interest rate.