STEALING YOUR DREAMS

TitleSTEALING YOUR DREAMS
BrandRABODIRECT
Product / ServiceHIGH INTEREST SAVINGS ACCOUNT
CategoryA12. Financial Products & Services
EntrantWHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Entrant Company:WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Advertising Agency:WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND

Credits

Name Position
Matty Burton/Dave Bowman Executive Creative Director
John Mckelvey/James Ross-Edwards Copywriter
Peter Galmes/Derek Anderson/Julia Elton-Bott Art Director
Amanda Cain Agency Producer
Holly Jonas Account Supervisor
Melanie Templeton Advertiser's Supervisor
Larissa Tiffin Producer
Steve Ayson Director
Peter Sciberras Editor
Simon Lister/Nylon Studios Sound Design/Arrangement
Fin Design Post Production
Nylon Studios Music
Nitsa Lotus Account Manager
Hristos Varouhas Planner
Adam Arkapaw Director Of Photography
The Butchery EditingCompany

Brief Explanation

Every year, Australians are missing out on over $4.7Billion dollars ($5.1Billion USD) in potential interest, by leaving their money in low interest savings accounts with the big four banks. That’s a lot of stolen dreams. This commercial shows a typical Australian ‘Big Banker’ enjoying your interest and stealing your dreams. RaboDirect, an online bank, then offered a simple call to action: steal back your dreams with our high interest rate.