| Title | HARPIC APOLOGY |
| Brand | RECKITT BENCKISER |
| Product / Service | HARPIC WHITE & SHINE BATHROOM CLEANER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Entrant Company: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Advertising Agency: | EURO RSCG AUSTRALIA Sydney, AUSTRALIA |
| Production Company: | FINCH SYDNEY, AUSTRALIA |
| Name | Position |
|---|---|
| Steve Coll | Executive Creative Director |
| Chris Johnson | Copywriter |
| Dave Ladd | Art Director |
| Monique Pardavi | Agency Producer |
| Holly Ripper (Gad) | Account Supervisor |
| Emma Thompson/Karen Bryson | Producer |
| Sean Kruck | Director |
| Alexandre De Franceschi | Editor |
| Sonar | Sound Design/Arrangement |
| Digital Pictures | Post Production |
| Bob Humphries | Director Of Photography |
| Guillotine | EditingCompany |
We all know who makes the toilet filthy in our households – the boys and men. We thought is was time they finally apologised for these toilet indiscretions. This commercial takes Harpic beyond its rational function of simply cleaning the toilet and taps into the human truth about toilet use. By reflecting this in a warm and honest way, we have the opportunity to drive usage through emotional engagement. Because Harpic delivers a superior clean every time, it’s the best way to clean up their act.